Smile Studio

A brand new practice launching from scratch. We executed a full launch strategy from brand identity to grand opening campaign to ongoing patient acquisition.

Dr. Mitchell was leaving an associate position to start his own practice. Zero existing patients, no brand recognition, and a finite runway to become sustainable. He needed to go from zero to profitable fast without discounting his way to full chairs.

We built everything from scratch: brand identity that conveyed quality and modern care, optimized Google presence, social content pipeline, and a carefully sequenced launch campaign. Pre-launch community building, grand opening event marketing, and aggressive local paid acquisition. We tracked every touchpoint and optimized daily.