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Social + AdsAustin, TX

Bright Smile Dental

From Empty Chairs to 3-Week Waitlist

+280%New Patients
Overview

A single-location family practice struggling with inconsistent patient flow. We built a local presence strategy combining social media authority with targeted Google and Facebook ads.

Timeline6 months
Services
Social Media ManagementPaid AdvertisingAutomation
The Challenge

Dr. Mitchell's practice was relying entirely on word-of-mouth referrals. Some months were great, others left chairs empty. She had tried a generic agency before, but they didn't understand dental the content felt corporate and the ads attracted price shoppers, not quality patients.

Our Solution

We developed a comprehensive local domination strategy. Educational social content established Dr. Mitchell as the trusted expert in her area. Hyper-targeted Facebook and Google ads reached people actively searching for dental services within a 10-mile radius. Automated follow-up sequences ensured no lead fell through the cracks.

Results

The impact

+280%Increase in new patients
$38Average cost per new patient lead
3-weekWaitlist for new patients
4.8xReturn on ad spend
We went from worrying about filling chairs to having a waitlist. AFB understands dental marketing better than anyone we've worked with.

Dr. Sarah Mitchell

Owner, Bright Smile Dental